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Newstalgia is a 2013 studio album by American hip hop artist Time. It was released on October 29, 2013, and features contributions from Budo, Jake One, Factor, Xiu Xiu, and Ceschi, among others.
A bottle of Hendrick’s gin looks like it has been plucked from a Victorian apocathery, but the brand was established in 1999. We chart the rise of “newstalgia” in marketing
newstalgia
New Word Suggestion
the use of nostalgia in the marketing of a new product
Additional Information
But what if your brand has no actual history? That’s when you reach for “newstalgia”: using fragments of historical flotsam to spark warm feelings for a novel product. There are two reasons for this backwards drift. The first, as a recent article in the International Journal of Research in Marketing suggests, is a search for “enchantment” by consumers looking to bring some “wonder, romance and magic” to their lives. [The Economist's 1843 magazine, Nov 2019]
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