Millennials are becoming parents at a rapid rate. So how is Amazon.com targeting them on their site? Wharton Magazine explains.
Millennials / Generation Y,
Millennials—those born between 1980 and 2000—are said to be natural collaborators and team players. We think companies should beware of dubious generalisations about younger workers. Do you agree with stereotypes about this generation? http://econ.st/1LUPPoC
- Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
the Millennium Bug noun [U]
a problem with older computers whose clocks were unable to recognise dates after 31 December 1999, which was expected to result in computer programs and systems failing to work properly after 01 January 2000
(from Cambridge Advanced Learner's Dictionary)