hipness

Japan Companies Seek Hipness Through Teens Posting to Vine ABC News What's helping turn Japanese youngsters into stars on Vine, the Twitter-owned social network devoted to looping, six-second video clips, is the ...

hip 3 

Pronunciation: /hɪp/ 

ADJECTIVE (hipper, hippest)

informal

1Very fashionable:it’s hip to be environmentally conscious

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2Aware of or informed about:he’s trying to show how hip he is to Americana

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Derivatives

hipness

NOUN

Example sentences

Origin

Early 20th century: of unknown origin.