traction

traction 

Pronunciation: /ˈtrakʃ(ə)n/ 

NOUN

[MASS NOUN]

1The action of drawing or pulling something over a surface, especially a road or track:a primitive vehicle used in animal traction

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1.1Motive power provided to draw or pull something, especially on a railway:the changeover to diesel and electric traction

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1.2Locomotives collectively:a pent-up demand for traction and rolling stock

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2The grip of a tyre on a road or a wheel on a rail:his car hit a patch of ice and lost traction

The extent to which an idea, product, etc. gains popularity or acceptance:(人を)引きつける力，魅力.analysts predicted that the technology would rapidly gain traction in the corporate mobile marketif a film got a little traction, a wider release could be negotiated

什麼是Traction？簡單來說就是以數字表達產品在市場上受歡迎的程度。而台灣許多創投與新創的問題就在於對 Traction 沒有足夠的了解：「新創不了解 Traction 時會溝通錯誤的指標，或是拿錯誤的指標當作寶。投資人不了解 Traction，變成投資不是太積極只看願景，或是太消極只看營業額。」

Medicine The application of a sustained pull on a limb or muscle, especially in order to maintain the position of a fractured bone or to correct a deformity:his leg is in traction

1. 〔医学〕
2. (1)牽引：整形外科治療の一方法；筋肉，器官などをおもりなどで引っ張っておくこと.
3. (2)(筋肉などの)引きつり.

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Origin

Late Middle English (denoting contraction, such as that of a muscle): from French, or from medieval Latin tractio(n-), from Latin trahere 'draw, pull'. Current senses date from the early 19th century.